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Robi is a digital buddy who helps kids with ADHD in everyday life. Kids with ADHD can seem restless, have trouble concentrating and act on impulse, which can result in a lack of self-esteem and cause difficulties in social skills. Robi offers features like setting schedules, encouraging the child, scenario learning etc. Robi also comes with an app to help parents. The Robi app teaches the parents more about ADHD and also acts as a remote for Robi.


your kid's new best friend

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UX Manager

UI Designer



Workshop Facilitator

Product Rendering

Concept Ideation


4 Months


Nominated for

UX Design Awards


UX Design


Product Design



Check out the complete case study here


The need to learn social skills is higher in differently-abled kids as it is difficult for them to learn these skills due to their neurological development, whereas for the majority of kids it can be easily taught by just explaining the importance of it, it is something that they will learn eventually now or later. This can especially be a problem for younger kids.


After interviewing a child psychologist in the initial stage of the project, we realised that we needed to build a solution that would help kids as well as their parents, who do not have enough knowledge about the topic and are constantly worried for their well-being and future.

Skip to final design

Secondary Research

Expert review

Quantitative survey

Qualitativ interviews



User Persona
User Journey
Must, Should &
Nice to have


Workshop/User Testing
Expert Feedback
Impact Matrix


Concept refinement
Visual Identity
High Fidelity Screens


Usability testing

Design Process

What is ADHD?

Attention Deficit / Hyperactivity Disorder (ADHD) is a mental health condition that can cause unusual levels of hyperactivity and impulsive behaviours.

It affects the frontal lobe of the brain and it cannot be prevented or cured.

This is a mix of inattentive symptoms

and hyperactive/impulsive symptoms.






Approximately 129 million children and adolescents worldwide between the ages of
5 to 19 years old have ADHD

User Research

We sent out a survey form to gather data and find people whom we could interview for qualitative research. From this survey we found adults who had kids with ADHD or kids who were currently in the process of getting diagnosis for ADHD.  

Who has the biggest

influence on your child?

Quantitative survey 



Amélie HENNO
Child Psychologist

Family & Children


Ashlesha PAWAR
Special Educator


'Buddy System works effectively when we need 
to teach or introduce new things' 
'A child’s first social circle is his family'
'Instructions should be cut into parts'
'Make things fun for the child to understand'

User Persona

After the interviews, I had 5 personas (parents, teachers, siblings of kids with ADHD, kid with predominant HD and

kid with predominant AD).  But as a time limited project we had to narrow down our personas and went ahead with the

one who according to our research faced the most challenges and was accessible to us for further stages of our project.

Must have,

Should have,

Nice to have.

Must Have

Nice to Have

Should Have


To begin with, we started off ideating and drawing on post-its these must have, should have and nice to have.

And later combined them to make solid concepts to test out to build the final product.

User Testing 


After going through multiple rounds of ideation, we had 3 concepts ready to be tested with our users. To do so I organised

a user testing workshop where we tested out the core idea of all these concepts which were very different from one

another. At the end of the workshop, I interviewed the users and learnt about their experience.

Whattabox - a subscription based


DigiBud - a digital companion

My Space - ​Building and Bonding

between parents and kids

User & Expert


Once we had our user feedback on the concepts, it was time to ask our experts about their opinions and thoughts

on the concepts. Below are some insights from our interviews.

Interview Insight #4

Parents need to be educated too

A lot of parents are not aware of ADHD and have no experience with it. This

causes a lot of stress and results in fights between parents and kids as

they fail to understand the reason for their behaviour.

Interview Insight #3

Modularity can help the product grow with the child

As ADHD is not curable and stays with you for a lifetime, it could be nice

to have a long lasting solution or something that grows with the child

Interview Insight #2

Newer generation is invested in technology

In a time when we have the "iPad kids", kids are attracted to technology and
find it exciting to interact with it. The engaging visuals can really be helpful

when it comes to teaching new things.

Interview Insight #1

Autonomy builds self confidence 

Having the child to perform tasks autonomously builds their self-confidence

which is important in their development as being confident about

themselves will help them express themselves better.


Once we had insights from our users, it was now time to ask our experts about their opinion on our concepts.

Below is their feedback on the concepts.


Now that we had fixated on our final product and it's features , I started ideating and wireframing the screens

for the app. I ideated on screens for profile, audio instruction, scenario learning etc.

Visual Identity

The app has a playful approach so that it goes well with the product. We observed that usually medical and tech apps 

have a very serious and plain design language. But to avoid seriousness we went for a colourful approach.


Community Building

Exchange first-hand info with other parents, share articles,

stay in contact with the experts you meet on the website

and build your community.

Teach Social Skills with

Interactive videos!

The next quick feature the app has to offer is scenario learning.

Here the parent can go through a list of scenarios they would

like their kid to learn. The parent can play this scenario on their

phone or add it to their kid's schedule

In the schedule section, the parent can set a schedule and

set reminders for the child which will be displayed on

Robi and Robi will encourage the kid to perform these tasks.

Busy? Add it to your

child's schedule

Watch as these videos

play in your child's room

The scenario will automatically start playing at this time, it's a

roleplaying activity that the child will have to participate in

by answering simple questions. The kid's actions will show

his understanding and learning of these social skills.

1, 2, 3...Task breakdown

in simple steps

It is important to give kids with ADHD simple step-by-step

instructions for any task and it is something that might

get difficult for parents who are not used to it so the

audio instructions feature can help them with this.

Is it a bear? Is it Robi?

It is whomever you

want it to be

As ADHD stays with one their whole life. You can now

customise your Robi as per your choice. It grows with you.

A teddy to Harry Potter? Maybe a Star Wars edition?

The possibilities are endless. 



- This project was nominated for the UX design awards in the new talent category.

- We presented this project to the school jury in 3 parts, research, design and

development where we ranked 1st in school in 2 phases and ranked 2nd in 1 phase.

- During our research presentation, one of the Jury members recognised the

symptoms in a child they knew and decided to go for a diagnosis.


- Working on a sensitive and challenging topic.

- Team Management.

- Hosting Workshops.

- Involving experts at every stage of the product



Thank you for your time 🙏🏽

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